Planet Fitness will raise membership fee for the first time in 26 years

Planet Fitness will raise membership fee for the first time in 26 years

Planet Fitness, America’s leading gym chain, is adjusting its membership fees for the first time in 26 years, marking a significant shift in its pricing strategy. Previously set at a modest $10 per month, the new rate will see a 50% increase, now standing at $15 monthly.

This adjustment is notable considering the longstanding association of the $10 rate with the gym’s brand identity over the past two decades. Despite this change, the renowned “Black Club” membership, priced at $25, remains unaffected, granting members access to all club locations.

This alteration reflects a strategic move for Planet Fitness, balancing affordability with sustainable growth in an evolving fitness landscape.