Vegan Nutella Is Being Launched Very Soon
Nutella, the beloved hazelnut chocolate spread, is about to get a plant-based makeover. After months of rumors, Ferrero, the company behind Nutella, has officially confirmed the launch of “Nutella Plant-Based” in select European countries starting in autumn 2024.
Nutella, which is currently not suitable for vegans as it contains cow’s milk, has long been a coveted item for those following a plant-based diet. The announcement of a dairy-free version has been highly anticipated, as it will allow even more people to enjoy the iconic Nutella taste.
According to a spokesperson for Ferrero, the new Nutella Plant-Based will “deliver the same unmistakable experience replacing milk with vegetal ingredients, offering a delicious new choice able to welcome even more people into the brand.”The launch of Nutella Plant-Based comes amid a growing demand for vegan alternatives in Europe.
A recent survey found that 28% of Europeans eat a plant-based alternative at least once a week, with plant-based milk being the most popular. This shift towards plant-based eating has likely contributed to Ferrero’s decision to expand its product line to cater to this growing market.
While Ferrero has not yet confirmed the specific countries where Nutella Plant-Based will be available or the pricing, it has been reported that the new product will be vegan-certified.
This means that it will be free of any animal-derived ingredients, making it a suitable option for those following a plant-based diet.
The launch of Nutella Plant-Based is a significant step forward for the brand, as it demonstrates its willingness to adapt to changing consumer preferences and meet the growing demand for vegan and plant-based options.
This move is likely to be welcomed by Nutella fans around the world who have been eagerly awaiting a dairy-free version of their favorite spread.